A Celebration of Light, Color & Everyday Grace
As the season warms with golden rays and gentle breezes, JULY presents the Sunlit Bloom Collection — a curated range of dresses and tops designed to capture the joy of effortless femininity. Each piece reflects the play of sunlight over blooming meadows, combining delicate fabrics with timeless silhouettes for both casual days and special moments.
Isolde Embroidered Floral Midi Dress in White Bloom
Romantic and graceful, this 100% cotton midi dress is fully lined and finished with delicate embroidery. A versatile choice for garden parties or weekend getaways, it embodies timeless elegance with modern comfort.
Dezza Dress in Vintage Tapestry
For those who love boldness, the Dezza Dress brings a striking vintage-inspired floral tapestry print. Structured yet flowy, it’s a statement piece that transitions effortlessly from day to evening.
Aurora Cotton Eyelet Top in Marigold Yellow & Blush Pink
Crafted from breathable cotton with eyelet details, this top offers a lighthearted charm. Whether paired with a skirt for a feminine touch or pants for a casual chic look, it’s an easy go-to for sunny days.
Leliana Shirt Maxi Dress in Golden Meadow Floral
A breezy shirt dress that flows with every step. Its soft floral print in warm golden hues makes it perfect for daytime strolls, brunch with friends, or simply elevating your everyday wear.
Danna Relaxed Fit Top in Panda Grove
Fun and refreshing, this relaxed-fit top carries a playful panda-inspired print. Easy to style with skirts or wide-leg pants, it’s the perfect piece to add a whimsical touch to your wardrobe.
The Sunlit Bloom Collection is more than clothing — it’s a reminder to embrace each day with warmth and light. With airy fabrics, thoughtful details, and versatile styling, every piece is made to brighten your moments, whether weekday or weekend.
🌞 Step into the season with Sunlit Bloom, exclusively at JULY.
